Different businesses.
One connected approach.

The need

Three Ocean City locations needed one digital system that could make ordering easy, strengthen local visibility and keep a longstanding brand active across every major social channel.

The connected approach

• Built a new website for all three locations
• Connected location-specific Toast ordering plus DoorDash and Uber Eats
• Added an online merchandise store
• Manage local SEO and all three Google Business Profiles
• Created an in-store review card program and ongoing reputation management
• Create all social content and copy for Facebook, Instagram, Threads and TikTok

The need

Zoom began with two separate location websites. When Milford became the third location, the business needed one site, one conversion path and one clear brand across Maryland and Delaware.

The connected approach

• Consolidated three locations into ZoomCarWashGroup.com
• Researched and helped select Rinsed for on-site membership sales
• Manage Google Business Profile optimization for every location
• Respond to reviews and manage online reputation
• Implemented a process that creates a consistent flow of new reviews
• Create and manage ongoing social media content

The need

The Dough Roller owners created a hidden speakeasy-style bar inside their South Division Street location. It needed an identity and digital presence distinct enough to stand on its own.

The connected approach

• Built a dedicated website and merchandise store
• Created the brand voice and launch messaging
• Design newspaper ads and promotional creative
• Manage local SEO and Google Business Profile optimization
• Create and manage ongoing social media content
• Market the bar as a destination while preserving its hidden-oasis personality

The need

Ocean City Development Corporation needed a stronger digital system to promote downtown programs and events while making it easier for residents, businesses and supporters to take action online.

The connected approach

• Built a new website around OCDC programs, grants and downtown initiatives
• Set up online payments and donations
• Created an online store
• Manage ongoing social media strategy, content and copywriting
• Promote community events and business resources
• Create campaign graphics and performance reporting