Learn the business
I get close enough to understand what customers care about, what happens behind the scenes and what makes you different.
Strategy, content and community
Social Media Management
Social media that sounds like your business, reaches the people who matter and gives them a reason to care.
Talk about your projectGSC
Ocean City
to Delmarva
What matters
You should not have to choose between posting consistently and running your business. I handle the thinking, writing, creative and day-to-day execution.
The service
Social media management is more than filling a calendar. I learn how your business actually works, find the stories worth telling and build a recognizable voice around them. Every post should support a larger goal, whether that is staying top of mind, earning trust, promoting an offer, recruiting employees or driving people to your website.
I manage the full process, from ideas and on-site content capture to copywriting, design, publishing and community response. The content is created for your business and your audience. It is not a generic template with your logo added at the end.
This may be the right fit if
- You post only when someone remembers
- Your content could belong to any competitor
- You need one voice across several platforms or locations
- You want social media tied to real business goals
What the work can include
- 01Platform and audience strategy
- 02Monthly content planning
- 03Original copywriting in your brand voice
- 04Custom graphics, photography and short-form video
- 05Publishing across the right platforms
- 06Comment and community management
- 07Campaign, event and promotion support
- 08Monthly reporting and ongoing adjustments
What we are building toward
Not more marketing.
Better momentum.
- A more recognizable and consistent brand
- Content that reflects the real people behind the business
- Stronger reach, engagement and customer connection
- A reliable content system that does not depend on your free time
How the work moves
Build the rhythm
We create useful content categories and a realistic publishing plan for each platform.
Create and manage
I write, design, capture, publish and monitor the content, then adjust based on performance and what is happening in the business.
From the work
Social media built around real businesses
For The Dough Roller, the program grew Facebook from 10,000 to more than 16,000 followers and now reaches nearly five million people annually. I also manage content for multi-location, healthcare, construction, home-service and automotive brands.
See selected work ↗Questions
Good things to ask before we start.
01Which platforms do you manage?
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Depending on the audience, that can include Facebook, Instagram, Threads, TikTok and LinkedIn. I recommend the platforms that make sense instead of forcing every business onto every channel.
02Do you create the content?
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Yes. Services can include on-site photo and video capture, graphic design, copywriting, editing and publishing.
03Do I approve posts?
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We establish an approval process that fits your comfort level and schedule. The goal is oversight without creating another job for you.
Let’s make it useful