Set the objective
We define the action, audience, geography, timing and budget before selecting channels.
Reach beyond the search bar
Digital Advertising
Targeted campaigns across social, display and digital channels, planned around a specific audience and business goal.
Talk about your projectGSC
Ocean City
to Delmarva
What matters
The channel comes second. First we decide who needs to see the message, what they need to hear and what success should look like.
The service
Digital advertising can support a launch, promote an event, recruit employees, build awareness or bring previous visitors back. The right approach depends on the decision you want people to make and how much they already know about the business.
I plan the audience, message, creative, placement and measurement as one campaign. That can include paid social, display, retargeting, geofencing and sponsored content. Each recommendation has to earn its place in the plan.
This may be the right fit if
- You are launching a location, service or product
- You need to reach a defined audience or geography
- Organic content alone cannot provide enough reach
- Boosted posts are giving you limited control
What the work can include
- 01Campaign strategy and media planning
- 02Audience and geographic targeting
- 03Creative concepts, copy and production
- 04Paid social and display setup
- 05Retargeting and sequential messaging
- 06Budget and placement management
- 07Landing-page coordination
- 08Campaign reporting and analysis
What we are building toward
Not more marketing.
Better momentum.
- More intentional reach than organic channels alone
- Creative and targeting built around one goal
- Greater control over audience and geography
- Clear learning for the next campaign
How the work moves
Build the campaign
Message, creative, landing experience and targeting are developed together.
Measure and refine
Performance is monitored during the campaign and used to improve future decisions.
From the work
Campaign thinking grounded in the local market
My digital campaigns support restaurant promotions, community events, service-area growth, healthcare lead generation and multi-location brands. The mix changes, but every campaign begins with the business goal and the audience.
See selected work ↗Questions
Good things to ask before we start.
01Is digital advertising the same as Google Ads?
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Google Ads is one form of digital advertising. This service can also include paid social, display, retargeting and location-based campaigns.
02Do you create the ads?
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Yes. Campaign strategy can include the copy, design, video and landing-page direction.
03Can you promote a short-term event?
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Yes. Timing, geography and creative can be structured around events, openings and seasonal promotions.
Let’s make it useful